Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Factor (100 points each)	Weight	A	B	C
Convenience	0.15	80	70	60
Parking facilities	0.20	72	76	92
Display area	0.18	88	90	90
Shopper traffic	0.27	94	86	80
Operating costs	0.10	98	90	82
Neighborhood	0.10	96	85	75
	1.00