Question: Logan is a personal trainer specializing in work with professional athletes. Since athletes' needs vary and their travel schedules are hectic, Logan customizes his marketing
Logan is a personal trainer specializing in work with professional athletes. Since athletes' needs vary and their travel schedules are hectic, Logan customizes his marketing mix for each athlete with whom he hopes to work. This is an example of
Group of answer choices
niche marketing.
undifferentiated marketing.
micromarketing.
multisegmented marketing.
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