Question: Pete is a personal trainer specializing in work with professional athletes. Since athletes' needs vary and their travel schedules are hectic, Pete customizes his marketing

Pete is a personal trainer specializing in work with professional athletes. Since athletes' needs vary and their travel schedules are hectic, Pete customizes his marketing mix for each athlete he works with. This is an example of

undifferentiated marketing.

niche marketing.

micromarketing.

multi

-

segmented marketing.

Pete is a personal trainer specializing in work with professional athletes.

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