Look at a website like Cost Plus World Market or Amazon to identify an obviously foreign-made product currently sold in the United States. Additionally, Giada de Laurentiis (Food Network fame) has a website where she sells imported Italian food (https://www.giadadelaurentiis.com/). Imagine you are part of a marketing team for the product you chose. You will need to develop the marketing mix to introduce the product to the U.S. market. Answer the following questions:

Target market: Who should be the target market in the United States? What variables will be used to select the target market?

Product: Will any adaptation be made to the product features? What about the packaging? The brand name?

Price: What is a good retail price for the product?

Promotion: How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market?

Distribution: Where will the product be sold?

Answer rating: 100% (QA)

Target Market The target market in the United States for the imported Italian food product sold on Giada De Laurentiis website can be identified based on the following variables 1 Demographics The tar... View the full answer