Question: Look at page 6 (High-Tech Statistics): Follow the steps explained in class and calculate the sales forecast for product Core in the High-Tech segment for

Look at page 6 (High-Tech Statistics): Follow theLook at page 6 (High-Tech Statistics): Follow the steps explained in class and calculate the sales forecast for product Core in the High-Tech segment for the next round, (round 5, year 2026); work with the best-case and worst-case scenarios (5 points).

Foundation High Tech Segment Analysis Fast Track F130999 Round: 4 Dec. 31, 2025 High Tech Statistics Accessibility F130999 High Tech Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 4,479 14,479 137.8% Andrews Baldwin Chester Digby Erie Ferris Next Year's Segment Growth Rate 120.0% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 10.2 Size 9.8 33% 2. Age Ideal Age = 0.0 = 29% 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 60% 80% 100% 0%. 20% 40% Actual vs Potential Market Share 2025 F130999 High Tech 18 25% 16 20% 14 12 15% ili. 10 10% 8 5% 8 0% 2 0 02 4 Name Egg BSCT Core Dixie Coda ESS Baker Able Daze Fruit Eat Cake Market Share 14% 14% 14% 13% 9% 7% 6% SOC 5% 5% 4% 4% 4% 6 8 10 12 14 16 18 20 O Actual Potential Performance Top Products in High Tech Segment Units Cust Cust. Dec. Sold to Revision Stock Pfmn Size List Age Promo Aware- Sales Access Cust Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budgetibility Survey 630 6/25/2025 10.2 9.8 $43.00 20000 0.88 $2,350 97% $500 83% 43 626 8/23/2025 10.0 10.4 $45.00 22000 0.85 $2,000 92% $3,000 83% 47 623 6/20/2025 10.2 9.8 $41.90 21000 1.25 $1,830 100% SO su 86% 44 596 6/30/2025 10.2 9.8 $45.00 21500 1.22 $1,500 87% $2,500 92% % 42 42 404 4/30/2025 10.2 9.8 $44.50 21000 0.67 $2,000 70% SO 86% 40 297 3/16/2025 YES 10.2 9.8 $45.00 20000 0.79 $2,000 70% SO 83% 35 278 6/22/2025 77 7.7 12.0 $35.00 21000 1.88 $1,400 100% $3,000 83% 21 233 5/8/2024 YES 7.7 11.7 $34.00 21000 3.38 $2,000 100% $3,000 75% 13 205 5/5/2024 YES 7.7 12.0 $33.00 20000 2.83 $1,500 85% $2,500 92% 14 186 6/6/2024 YES 7.4 12.6 $35.00 17500 1.56 $2,000 87% $1,500 56% 11 174 3/25/2024 6.8 13.3 $31.50 21000 3.62 $1,400 100% $2,000 83% 9 157 3/2/2023 6.8 13.1 $33.50 21000 4.14 $1,385 100% $3,000 86% 9

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