4) Look at pages 5 & 6 (Low-Tech and High-Tech Statistics): Follow the steps explained in class and calculate the sales forecast for product Daze in both the Low-Tech segment and the High- Tech segment for the next round, (round 5, year 2026); work with the average case scenario (6 points).

Low Tech Segment Analysis Fast Track F130999 Round: 4 Dec. 31, 2025 Accessibility F130999 Low Tech Low Tech Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 7,379 17,379 162.2% Andrews Baldwin Chester Digby Erie Ferris Next Year's Segment Growth Rate 10.0% Low Tech Customer Buying Criteria Expectations Importance 1. Price $15.00 - 35.00 41% 2. Age Ideal Age = 3.0 29% 3. Reliability MTBF 14000-20000 21% 4. Ideal Position Pfmn 6.8 Size 13.2 9% Perceptual Map for Low Tech Perceptual map (at end of this year) 20 20% 40% 60% 80% 100% Actual vs Potential Market Share 2025 F130999 Low Tech 18 20% 16 14 15% 12 Daze 10% 10 8 5% 6 0% 2 0 0 2 2 Name Eat Cake Able Baker Daze Fast Fruit Apple Market Share 23% 21% 15% 1104 14% 1404 11% 10% % 5% 1% 4 6 8 10 12 14 16 18 20 0 Actual Potential Performance Top Products in Low Tech Segment Units Cust Cust. Dec. Sold to Revision Stock Pfmn Size List Age Promo Aware- Sales Access Cust Seg Date Out Coord Coord Price MTBF Dec.31 Budget fiess Budgetibility Survey 1,698 3/25/2024 6.8 13.3 $31.50 21000 $ 3.62 $1,400 100% $2,000 75% 42 1,532 3/2/2023 6.8 13.1 $33.50 21000 ae 4.14 $1,385 100% $3,000 82% 36 42 1,123 5/8/2024 - - 47. YES 7.7 11.7 $34.00 21000 3.38 $2,000 100% $3,000 76% 32 04 1,013 6/22/2025 7.7 12.0 $35.00 21000 1.88 $1,400 100% $3,000 77% 26 822 72 120 5/5/2024 YES 7.7 12.0 $33.00 20000 22 2.83 $1,500 % 85% 81% 33 748 2/20/2025 YES 6.0 12.8 $34.00 18000 2.95 $2,000 100% $1,500 75% 27 345 6/6/2024 YES 7.4 12.6 $35.00 17500 1.56 $2,000 87% $1,500 75% 15 98 6/4/2024 YES 5.0 14.5 $35.00 15000 1.57 0 $0 47% % $0 76% 6 822 $2,500 Foundation F130999 Round: 4 Dec. 31, 2025 High Tech Segment Analysis Fast Track High Tech Statistics Accessibility F130999 High Tech Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 4,479 14,479 137.8% Andrews Baldwin Chester Digby Erie Ferris Next Year's Segment Growth Rate 120.0% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 10.2 Size 9.8 33% 2. Age Ideal Age = 0.0 29% 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 60% 80% 100% 20% 40% Actual vs Potential Market Share 2025 F130999 High Tech 18 25% 16 20% 14 12 15% ulil . Size 10 10% 8 5% 6 0% 4 2 0 0 2 4 6 8 10 12 14 16 18 20 Performance O Actual Potential Top Products in High Tech Segment Units Cust. Cust. Dec. Market Sold to Revision Stock Pfmn Size List Age Promo Aware- Sales Access- Cust Share Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budgetibility Survey 14% 630 6/25/2025 10.2 9.8 $43.00 20000 0.88 $2,350 97% $500 83% 43 14% 1470 626 8/23/2025 10.0 10.4 $45.00 22000 0.85 $2,000 92% $3,000 83% 47 5270 14% 6/20/2025 623 00 1470 02 012012025 10.2 9.8 . 1.25 $1,830 100% $0 86% 44 13% ** 15% 596 6/30/2025 10.2 9.8 $45.00 21500 1.22 $1.500 87% % $2,500 1.22 $1,500 42 92% 9% 404 3270 404 4/30/2025 10.2 9.8 $44.50 21000 $ 0.67 $2,000 70% $0 86% 40 7% 1 297 3/16/2025 YES 10.2 9.8 $45.00 20000 0.79 $2,000 70% $0 83% 35 6% 278 6/22/2025 7.7 $35.00 21000 1.88 $1,400 100% $3,000 83% 21 5% 233 5/8/2024 YES 7.7 11.7 $34.00 21000 3.38 $2,000 100% $3,000 75% 13 5% 205 5/5/2024 YES 7.7 12.0 $33.00 20000 2.83 $1,500 85% $ $2,500 92% 14 4% 186 6/6/2024 7.4 12.6 $35.00 17500 1.56 $2,000 87% $1,500 56% 11 4% 174 3/25/2024 6.8 13.3 $31.50 21000 3.62 $1,400 100% $2,000 83% 9 4% 157 3/2/2023 6.8 13.1 $33.50 21000 4.14 $1,385 100% $3,000 86% $41.90 21000 Name Egg BSCT Core Dixie Coda ESS ESS Baker Able Daze Fruit Eat Cake 12.0 YES 9