Question: Look at the graphic below, which shows the pricing structure of The Economist magazine from a few years ago. Which aspect of Behavioural Economics do

Look at the graphic below, which shows the pricing structure of The Economist magazine from a few years ago. Which aspect of Behavioural Economics do you think they are trying to exploit? Discuss.

Economist.com SUBSCRIPTIONS OPINION Welcome to WORLD The Economist Subscription Centre BUSINESS FINANCE & ECONOMICS Pick the type of subscription you want to buy or renew. SCIENCE & TECHNOLOGY PEOPLE Economist.com subscription - US $59.00 BOOKS & ARTS One-year subscription to Economist.com. MARKETS & DATA Includes online access to all articles from DIVERSIONS The Economist since 1997. O Print subscription - US $125.00 One-year subscription to the print edition of The Economist. O Print & web subscription - US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997

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