Look at the Ostrow's model introduced in the lecture about objectives, reach, and frequency. If Citizen Watch Company decides to move from full$-$page magazine advertisements to quarter$-$page magazine advertisements, would you add to or subtract from the frequency figure? Hint: examine copy factors.

Question $14$ options:

$-0\mathrm{.}2$ or $-0\mathrm{.}1($subtract from the frequency baseline of $3)$

$+0\mathrm{.}1$ or $+0\mathrm{.}2($add to the frequency baseline of $3)$