Look back at the list of the Top 25 Brands in Exhibit 7.6. What key attributes do
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Question:
Look back at the list of the Top 25 Brands in Exhibit 7.6. What key attributes do these brands have in common? Which brands seem out of place on the list? Why? Which brands should be on this list but are missing? Why? How do you think this list will look in 5 to 10 years?
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