Question: Looking forward it has to do more than just attract customers. it has to develop and retain a consistent customer base. (Saibus Research, 2013). Explain

Looking forward it has to do more than just attract customers. it has to develop and retain a consistent customer base. (Saibus Research, 2013). Explain how Starbucks can use the marketing mix to attract and retain its customers in the competitive chinese market. Give examples where possible

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