Question: Looking forward, it has to do more than just attract customers. It has to develop and retain aconsistent customer base.(Saibus Research, 2013) Explain how Starbucks

Looking forward, it has to do more than just attract customers. It has to develop and retain aconsistent customer base."(Saibus Research, 2013)

Explain how Starbucks can use the marketing mix to attract and retain its customers in the competitiveChinese market. Give full details and examples where possible.

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