Question: 1.1 Looking forward, it has to do more than just attract customers. It has to develop and retain a consistent customer base. (Saibus Research, 2013)

1.1 "Looking forward, it has to do more than just attract customers. It has to develop and retain a consistent customer base." (Saibus Research, 2013)

Explain how Starbucks can use the marketing mix to attract and retain its customers in the competitive Chinese market. Give full detail and examples where possible.

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