Question: L'Oreal: Global brand, Local knowledge Case Analysis What are the business practices (including business model)? Why and how these business practices have led to these

L'Oreal: Global brand, Local knowledge

Case Analysis

What are the business practices (including business model)?

Why and how these business practices have led to these problem(s) or success? Are they or are they not based on any marketing concept/theory? Discuss.

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