Question: Lowe's is developing a marketing plan and decides to compare their product selection, prices, and service to The Home Depot. This is an example of:

Lowe's is developing a marketing plan and decides to compare their product selection, prices, and service to The Home Depot. This is an example of:
Continuous Monitoring
Benchmarking
Marketing Audit
Informal Controls
Lowe's is developing a marketing plan and decides to compare their

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