Maanika is an engineer and programmer with a passion for fast cars and tech.

Her biggest frustration with cars is having to manually adjust her seat position after anyone else has borrowed her car. She is very tall and constantly hits her knees on the steering wheel when she climbs into the car.

She has designed a prototype for a system that sets the car seat in the perfect position for her body (height, arm and leg length) as well as for the specific dimensions of the car.

The system works by using occupational therapy science around the perfect driving position and combines this with the driver's personal preferences. The car seat is connected to an API driven by an app on her phone which activates through geofencing technologies. Every time she opens the car door, the car system recognises that her phone is in close proximity to the driver's side and automatically adjusts the seat position for her.

Maanika realises this system has potential to be applied in other contexts such as workplaces that share vehicles as well as car rental companies. She can also use the tech to adjust the position of the passenger seat so she is more comfortable when she isn't driving.

Maanika is ready to turn her prototype into a business and show her idea to car manufacturers. As her friend, you want to provide some guidance around the business potential of this idea.

Question 8:

Who are the customer segments for Maanika's business idea? How could Maanika use some of the tools covered in this subject to understand her customer needs?

(5 marks for customer segments and 5 marks for tools for understanding customer needs)

2.) List two options that Maanika could explore for financing her start-up and explain why you think these would be good at this stage of her start-up.

(recommend two options that best suit Maanika for financing her start-up, and an explanation on why you chose each)

3)In assessing the financial feasibility of Maanika's idea and business concept, which of the following factors should she concentrate on?

a. Customer feedback, prototype development, Flinstoning and pivoting

b. Business model canvas and value proposition

c. Innovation, triggering event, implementation and growth

d.

Fixed costs, variable costs, estimated market and estimated market share

4)Maanika describes herself as an ISTJ: introverted, observant, thinking and judging (organised) traits. People with this personality type are quiet and shy but determined. They like logical and practical solutions and make decisions after a lot of analysis and thought. Based on the subject theory around foundation teams, who would you recommend she recruit to her team?

a. People with the same engineering background.

b. Her old school friends because she knows them and feels comfortable with them.

c. People who can bring out the best in her while also bringing different viewpoints and personality strengths that can challenge her.

d. Tall people who also experience the same challenges.

e. Anyone who applies for the job who has the right qualifications regardless of experience or personality.

5)What is the value proposition for each customer segment?