Macro Analysis - IF or EDI case study

An organization's macro-environment refers to all major, uncontrollable external forces of a company that directly or indirectly influence decision-making. These are often economic, demographic, technological, political, natural, cultural, social or legal forces.

Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities and dangers in the macro-environment. Its main purpose is to provide management with accurate information to help them make operational decisions.

This analysis and related work is typically performed by business analysts. They make recommendations based on their research into environmental forces. In practice, these are mainly related to PESTEL analysis.

Tools and Methods for macro environment analysis

The most popular and used tool for performing macro environment analysis is the PESTEL Analysis. PESTEL is an acronym for Political, Economic, Social, Technological, Legal and Environmental.

You have a choice to select a company or industry:

a) Select a podcast story, "Innovation fuel," and select an issue

or

b) find a current issue on the internet.

1) Considering the various environmental forces impacting business and performing a full Macro analysis. How the organization must respond to the selected issue.

2) What are the ethical implications involved in your selected issue/topic, and how can these ethical situations be resolved and/or avoided?

3) It is 10% of yourfinalmark

4) Due date May 1st, 23:59

5) Students have only one chance to submit their papers. There is no excuse.

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You will prepare a 5 page (double-spaced, 12-pt font, APA style) analysis in light of the questions above. You will end your discussion with your views and recommendations about your topic. This assignment aims to keep you up-to-date on the happenings in the business environment in Canada and abroad and have a critical eye on the various environmental influences surrounding these happenings.