MAD 21-1

Analyze Comcast Corporation by Segment

Obj. 6 Comcast Corporation (CMCSA) is a global media and entertainment company with operations divided into five major segments:

Cable Communications (XFINITY)

Cable Networks (USA Network, Syfy, E!, CNBC, others)

Broadcast Television (NBC)

Filmed Entertainment (Universal Pictures)

Theme Parks (Universal)

Revenue, operating income, and depreciation and amortization information for these segments for a recent year are as follows (in millions):

Prepare a vertical analysis of the segment revenues to total revenues. Round to nearest whole percent.

Which segment contributes most to total revenues?

Compute (1) EBITDA and (2) EBITDA as a percent of revenue for each segment. Round to nearest whole percent.

Evaluate segment EBITDA as a percent of revenue.

What might management do to increase performance in the segments with the lowest EBITDA?