Question: Maddie has set up a Google Alert using a set of keywords and topics that help her monitor digital channels for direct mentions of her

Maddie has set up a Google Alert using a set of keywords and topics that help her monitor digital channels for direct mentions of her firm's brand as well as for key topics and events that are relevant to her buyers. Maddie is engaged in

digital monitoring.

nonsales selling.

consultative selling.

corporate espionage.

social listening.

Maddie has set up a Google Alert using a set of

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