Mail Surveys are considered Cold data collection tools because:

a.

There is no human interaction involved.

b.

The questions used are closed end questions.

c.

It is a very slow tool.

d.

All of the above

e.

A and C

...............................

In Projective Association Techniques, hesitation in response can be a sign of:

a.

Lack of knowledge about the problem.

b.

Lack of objectivity.

c.

Lack of professional expertise about the problem.

d.

All of the above

e.

A and B

......................

If the company is operating in a stable country with minimal or no changes, then which of the following Business Intelligence systems would be best to follow up on the research results?

a.

Monitoring and Evaluation Systems

b.

Decision Support System (DSS)

c.

Decision Support System - Expert Systems (DSS Expert)

d.

Marketing Information System (MIS)

.........................

Which of the following is TRUE?

a.

Semi-structured questions are harder to analyze than fully unstructured questions.

b.

A longitudinal research might be conducted within 2 months or less to collect the needed data.

c.

Projective techniques are suitable for providing conclusive evidence if done correctly.

d.

The data collected from mail panel surveys is less than data collected from mail surveys.