Maintain a weekly diary or log book outlining the learning experiences you have in relation to sustainable marketing, along with your buying and consumption activities. Use the diary entries to develop a reflective journal.

Think about what 'reflective practice' mean. Reflection has been said to have four main purposes in helping learners to understand what they already know (individual); identify what they need to know in order to advance understanding of the subject (contextual); make sense of new information and feedback in the context of their own experience (relational) and guide choices for further learning.

Provide reflections on your experiences, observations, impressions, critical analysis and evaluation of sustainable marketing practices. Think about your online or offline encounters with products, services, brands and organisations and reflect on whether those encounters gave you a sense of the kinds of actions that matter in relation to environmental and social sustainability.

Think about the opportunities, problems or challenges that you, as a consumer, are faced with in relation to living a more sustainable life, and consider how you could tackle these problems or challenges. Has your learning moved you any closer to a more sustainable way of living (i.e.,walking, biking, reducing use of plastics, buying Fair trade, shopping local, recycling, buying second-hand goods, boycotting, etc.)

Provide reflection on how this learning could help you become a more conscious or ethical consumer in the future. What do you do well? What do you do less well and why? What have you learned? What will you do differently as a consumer in the future? Will this change actually benefit the environment or society? According to John Grant (2020), the author of 'the Greener Marketing', when you know that 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery), you know that dimming the screen won't save much CO2, but keeping the phone in use for an extra year is a big win for the planet.

A maximum of four (4) diary entries should be kept and elaboration provided for each of the learning experiences. The entries should deal with a few consumption domains (i.e. not simply one theme)

You are encouraged to use the first person ('I') in this assessment. Your reflections should be genuine. Please ensure relevant sources and references are mentioned. Ensure use of APA Referencing guide.

 

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