Major Group Project $($Presentation and Report$)35\%(17\mathrm{.}5\%$ Report, $17\mathrm{.}5$ Presentation$)$

For this assignment, groups must develop an idea $($product or service$)$ related to $$e$-$commerce$$ and create a business plan. The content for the report is as follows:

$1.$ Executive Summary $(1-3$ pages$)$

$$ The executive summary aims to summarize the whole business plan. THIS IS TO BE DONE AFTER THE REST OF THE ELEMENTS OF THE PLAN ARE COMPLETED

$2.$ Description of the business $(2-3$ Pages$)$

$$ This section requires much detail as it signifies what the business sells $($product$/$service$).$ It would be best to start with an overview of the product and service $($what is it$,$ how the idea came about, etc.$)$

$-$ Company purpose

$-$ Mission$/$Vision Statement

$-$ Your organization$$s core values

$-$ Manufacturing process $($if applicable$)$

$-$ Patents $($if applicable$)$

$-$ Research and Development $($R&D$)$

$3.$ Market analysis $(3-4$ Pages$)$

$$ All organizations need to know which industry they are in and who their target market is: A minimum of $3$ analyses need to be shown:

$-$ SWOT

$-$ PORTERS $5$ Forces

$-$ BCG MATRIX

$-$ DIAMOND E Analysis

$-$ Anything that students think would be acceptable to show industry values.

$4.$ Marketing Strategy $(2-3$ Pages$)$

$$ In this section, students describe how the organization$/$company will keep its intended customer base.

$$ Consider different marketing channels $($types of online, print, TV$,$ etc.$)$ and explain why they are chosen.

$$ Distribution channels must be explained $($if applicable$)$

$5.$ Financial Plan and Budget $(4-6$ Pages$)$

Students are to emphasize in short$-$term, medium$-$term, and long$-$term ranges the potential earnings$/$losses of their ideas:

$$ Balance Sheet

$$ Income statement and

$$ Statement of Cash Flows

Other Instructions:

This report is to be submitted in APA format. $1\mathrm{.}5$ spaced, and the font is to be Times New Roman, Size $11.$

The Presentation is to be no longer than $15$ minutes each group member must have a part in both assessments.

A group$/$Peer review evaluation will be given out nearing the date of submission.