Make a Marketing Plan for business during the Covid 19 Pandemic as it is today. Position yourself as an entrepreneur looking to open a new business or expand your existing business. Use assumptions as long as they are logical.

Content includes:

1. Business situation : a. Explain the relevant business situation related to the Food and Beverages business during the Covid 19 pandemic. b. The business situation analysis details the context for your marketing efforts by considering the internal and external factors that may influence the planning of your brand campaign (SWOT Analysis).
2. Describe your business: explain in detail and clearly identify goals and objectives. Answer the questions below: a. What is your product or service? b. How your product will benefit the customer c. What is different about the branded products your business offers d. Who is your target market
3. Marketing Mix: a. 7P : Product, Price, Place and Promotion b. Integrated Marketing Communication Tools.

Use scientific journals as reference, and don't forget to write the journals below.

Answer rating: 100% (QA)

Business situation a The Covid19 pandemic has greatly affected the Food and Beverages business The lockdowns and social distancing measures have led to the closure of many restaurants and a decrease i... View the full answer