Make a Report which includes:

a. the name of the product/ brand for which the marketing plan has been prepared b. the time period for which the plan is designed (e.g., 2020-2021) c. the persons and positions of those submitting the plan d. the date of submission of the plan 2. Executive Summary a. One-to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement) 3. Table of Contents 4. Introduction a. Discussion of the product and brand, origin of the idea, importance/purpose of the product, reason why consumer should care, what customer need will be met or problem resolved by the product 5. Situation Analysis a. SWOT (incl. environmental conditions such as economic, social, political, legal, or cooperate environments) b. Industry analysis c. Customer analysis d. Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product) 6. Strategic Focus and Plan