Question: Make notes about who you observed, how many people you observed, where you observed them, and how people used the products and interacted in the

Make notes about who you observed, how many people you observed, where you observed them, and how people used the products and interacted in the situation.

Offer three interpretations of what you saw and heard. What did people think, feel, and desire while interacting with the product? Don't stay at the observational level

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peel back the layers. Go deep. You may take photos or shoot some video footage to document your discoveries.

Based on your observations and interpretations, describe at least one novel unmet customer need in that product category. Is this need an unarticulated need?

Make notes about who you observed, how many people you observed,

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