Make sure you understand Porter's Five Forces as explained in the textbook before beginning this discussion. Then choose one of the following as the basis for your initial post: the latest iPhone, Kindle book reader, PlayStation game system, Quicken financial software, or Microsoft Security Essentials anti-virus software. Your choice must come from this list.

In your initial post:

• Name the item that you chose from the list above as the basis for your analysis.
• Then explain Porter's Five Forces related to your item choice in a numbered list. Make sure you cover all five threats.
  • Copy the numbered list below
  • Add your assessment of high, medium, or low threat for each
  • Write your reasoning for your assessment in a complete sentence for each
• Do not do any research for this discussion. Your answers should be based on your current knowledge and critical thinking ability.

1. New entrants:
2. Rivalry:
3. Buyers:
4. Substitutes:
5. Suppliers:

Here is a partial example, written as if the item was about a best-selling automobile:

New entrants: Low. The economy has had a difficult time sustaining the automobile companies we already have; it would take a large amount of capital to begin a new car manufacturing company.