Make your story concise and clear

Make it persuasive $($you want to move your audience to action$)$

Make the stakes high

Illustrate your narrative with a beginning, middle, and end

Make it unexpected $($incorporate the element of surprise; we shouldn$$t know where your story is going!$)$

Make it personal

In the space below, first write your message in a sentence or two $($without your story$).$

Then, illustrate your message with a story in a short paragraph or two, incorporating the elements above. Which version is more compelling? What makes your story memorable? What action do you want your audience to take?