Management at Work

While reading the newspaper one day, you come across an article discussing the diversity strategy presented by the cereal and food producer Kellogg's. The main theme of the story is that the company strives to both produce the best product for its customers and create an environment that values and utilizes the diverse backgrounds, experiences, and ways of thinking of its employees and customers.

Kellogg's is likely to experience $$ turnover when compared with other companies that do not promote diversity.

Upon discussing this article with a group of people at lunch, you find that you actually know someone who owns Kellogg's stock. Which of the following is he likely to report about his shares of stock?

Since the implementation of the diversity strategy, my shares have increased in value.

This strategy has only caused people to think the company is failing, decreasing the value of my shares.

This strategy is good from a marketing standpoint but has not helped to increase the value of my shares.