Question: management information system question Understanding customers, their behaviour and their individual requirements can draw competitive advantage towards a business. A Customer Relationship Management (CRM) system

management information system question

Understanding customers, their behaviour and their individual requirements can draw competitive advantage towards a business. A Customer Relationship Management (CRM) system as part of a Management Information Systems play a major role in tracking and analyzing such important data and information. i. Explain the benets of a CRM_systern with examples. (10 marks) ii. Explain how a business can design more attractive service packages. promotions and loyalty programmes with insights generated through a CRM system. {15 marks) {Total 25 marks)

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