Question: Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketir communications about 5 - Hour Energy

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketir communications about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation?
Consumers living on the West Coast with high household incomes = demographic
Individuals with an active lifestyle = psychographic
All of the answers are correct.
Senior citizens (65 years and older)= psychographic
Long-haul truck drivers and college students = demographic
Managers are trying to decide on which variables to use in

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