Question: Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-Hour Energy-a potent energy

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? Individuals with an active lifestyle - psychographic Consumers living on the West Coast with high household incomes - demographic Senior citizens (65 years and older) - psychographic C Long-haul truck drivers and college students - demographic C All of the answers are correct

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