- Managers at Mojo Vision will have to deal with questions about the timing of their innovation: should they move very quickly to enter the market? Should they take their time with product development and wait to enter later? Should they allow other company to introduce this product and enter the market later as a follower? Should they enter some specific market first and enter other potential markets later? Your task is to give them some insights about these questions.

* During class, we discussed the advantages and disadvantages of entering the market as the first mover, and we also reviewed several questions that can help managers think about the appropriate timing of entry. Use this content to write an analysis for Mojo Vision in which you discuss the potential benefits, as well as the challenges, of entering early with this product, and make sure you make your analysis very specific to their product and their industry. After this analysis, make sure you include your own recommendation about the timing of entry for this product. (400 words).