Question: Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the CDI, or

channel development index.

customization development index.

competitive development index.

consumer development index.

category development index.

Managers often use two special measures to help identify strong and

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