Question: Product managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two

Product managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two measures are the CDI and the BDI, which stand for

Multiple Choice

category development index and brand development index.

comprehensive demographic inventory and brand designation information.

consumer demographic index and buyer demographic inventory.

consumer development index and brand development inventory.

Product managers often use two special measures to help identify strong

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