Question: Managing with Analytics at Procter & Gamble Case The challenge within P&Gs development and implementation plan is that there will always be external factors that

"Managing with Analytics at Procter & Gamble" Case

The challenge within P&Gs development and implementation plan is that there will always be external factors that can offset the data to make well informed decisions. Torres did not account for the market disruption as well as incorporate data from Wave 1 in to Wave 2. This is crucial as making a decision based on inaccurate information could be costly. P&Gs efforts are a perfect example of prescriptive analytics, as mentioned in our material, in that it uses the data to formulate optimization for high level decision making. If the data is thrown off or contains more outliers than anticipated, it will prove challenging to reach an accurately defined and optimized resolution.

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