Managing with Analytics at Procter and Gamble Case Study This week, you will spend time reviewing the case study, Managing with Analytics at Procter and Gamble. Upon review of the case, you will begin composing your responses to the below case study questions. What is business analytim? Why is it important to make real-time decisions at PSIG? What are the benets of centralizing the data and analytics activities? What are the functions of Information and Decision Solution {IDS} at P&G? Discuss how the decision cockpit developed by IDS in P&G works. Discuss how business analytics affects P&G's corporate culture, forecasting, and supply chain performance. What is the role of analytics software in organizations? What difficulties are associated with their development and implementation? How does P&G management ensure everyone up and down the chain uses real-time data? Has P&G been successful in using analytics so far? Why? What challenges lie ahead? Should Torres override the statistical models and increase the forecasts? The completed case analysis should be submitted in Word document by Tuesday at 11:59 pm. EST of Week 8 via the Week 3 content folder. UNIVERSITY OF THI; CUM BERLANDS Managing with Analytics at Procter and Gamble Case Study Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global P&G Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. Procter&Gamble In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. UNIVERSITY OF THE CUMBERLANDS WelconManaging with Analytics at Procter and Gamble Case Study Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry P&G detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend Procter&Gamble continue as the concentrated detergents were introduced across North America? UNIVERSITY OF THE CUMBERLANDS WelconReferences Davenport, T. H., lansiti, M., & Serels, A. (2013). Managing with Analytics at Procter & Gamble. Harvard Business School, 1-20. UNIVERSITY OF THE CUMBERLANDS Welcon