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EDMS

DPSA

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My Modules

$1\mathrm{.}2$ According to Kotler, these are the $6$ steps involved in the marketing research process. Explain some of the challenges a researcher may encounter whilst conducting step $3.$ Collect the information.

$(5)$

Question $2$

$[15$ MARKS$]$

Oliver is opening his first business venture, by which he will be selling personalized $t$ shirts situated within an urban area that is surrounded by multiple coffee shops and a college. Oliver is anxious as he is not confident in the route he should adopt wherrfconducting his marketing research for his business venture.

$2\mathrm{.}1$ Describe to Oliver the $4$ functions that marketing research consists of and select one function which may be beneficial in his research.

$2\mathrm{.}2$ Explain to Oliver why it is important to understand marketing research.

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