Many advertisers attempt to activate consumers cognitive shortcuts for making reasonable judgments as to the accuracy of
Question:
Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.
Availability of Ideas:
How convincing do you find this ad to be? Why?
Expert Answer:
The short cut can be utilized in the following ways during advertisement by advertisers improving co... View the full answer
