Question: Question: Many catalog companies create special - run issues based on what customers have purchased in the past. For example, customers who frequently order bedding

Question: Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. These special issues are an example ofMultiple Choicesupply chainMany catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. These special issues are an example ofMultiple Choicesupply chain management.typical production-oriented era marketing practices.C2C marketing.a transactional marketing orientation.customer relationship management.

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