Question: many compensation plans base short-term incentive awards on both earnings-based performance measure and non-financial measures such as attainment of goals, such as customer satisfaction, tailored

many compensation plans base short-term incentive awards on both earnings-based performance measure and non-financial measures such as attainment of goals, such as customer satisfaction, tailored to the individual unit. why? why might the weigh placed on non-financial measures for lower-level executives?

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