Question: Many consumers, especially when faced with an uncertain purchase decision, think that a high price:O a . is a signal of quality. b . will
Many consumers, especially when faced with an uncertain purchase decision, think that a high price:O a is a signal of quality. b will always lead to major price discounts to wholesalers and retailers that distribute it c indicates that the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth. d is an indication that consumers are being ripped off. e is a sign of the company's overall market share.
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