Question: Many multinational companies have complex supply chains. PepsiCo, for instance, uses different types of marketing channels, including in - store delivery, third - party distribution
Many multinational companies have complex supply chains. PepsiCo, for instance, uses different types of marketing channels, including instore delivery, thirdparty distribution networks, and warehousing. These supply chains require managers to engage in a wide range of functions, such as collaborating closely with upstream and downstream organizations to deliver products and fulfill orders. This need to direct the flow of products is known as which of the following?
Warehousing
Channel management
Procurement
Inventory management
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