Many of the strategies used in email and content marketing raise legal, ethical, and cultural questions. While some practices are clearly unethical or illegal, others straddle the line, requiring marketers to ask how far they will go—legally and ethically—for a click or conversion.

In your initial post, share an example of a specific marketing strategy, approach, or campaign that you believe crosses this line. In your post, explain the following:

Why you feel this example is unethical or illegal
Potential consequences for the brand and the advertising agency