Question: Market Segmentation - Conduct high - level segmentation analysis and summarize at least two customer segments for the client s product or service. Include geographic
Market Segmentation Conduct highlevel segmentation analysis and summarize at least two customer segments for the clients product or service. Include geographic data for a proposed St Louis test market, demographic data, psychographic data, and behavioral data. Five years of historical consumer expenditure data from the Bureau of Labor Statistics Consumer Expenditure Survey are listed at a in this instruction. To simplify and expedite work, everyone will use a test market of St Louis, Missouri. St Louis is among the top cities for test marketing a new national product. Create this for resale apparel online
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