Question: Market Segmentation - Conduct high - level segmentation analysis and summarize at least two customer segments for the client s product or service. Include geographic

Market Segmentation - Conduct high-level segmentation analysis and summarize at least two customer segments for the clients product or service. Include geographic data for a proposed St. Louis test market, demographic data, psychographic data, and behavioral data. Five years of historical consumer expenditure data from the Bureau of Labor Statistics Consumer Expenditure Survey are listed at 4.a. in this instruction. To simplify and expedite work, everyone will use a test market of St. Louis, Missouri. St. Louis is among the top 25 cities for test marketing a new national product. This geographic focus will also be used for demand estimates in Workshop 3. These are the segments that would make up the clients Serviceable Available Market (SAM).(Refer to the Market Sizing Framework template for definition and context.) for online resale apparel

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