Market segmentation is BEST described as $q,$

A$.$ the process of fixing, adapting, and communicating the nature of the product itself

B$.$ creating features or images that make a product different from existing products in order to attract customers

C$.$ dividing a broader market into subsets of customer types having similar needs, interests, and priorities

D$.$ the study of customers' needs and wants and how best to meet those needs and wants

E$.$ identifying the planned marketing activities that a business will use to achieve its marketing goals