Question: Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. It is key today understand the use of

  • Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. It is key today understand the use of GIS in business and other marketing related fields.What are the competitive advantages of using GIS in market segmentation compared other traditional approaches?

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