Question: Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. For example, go to www.gis.com and understand the

Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. For example, go to www.gis.com and understand the use of GIS in business and other marketing related fields Your task is going to http://www.esri.com/data/esri data/ziptapestry and entering your ZIP code to see a demographic map about where you live or where you work. Please explore the community lifestyle and demographic information about your neighborhood and then describe competitive advantages of using GIS in market segmentation compared other traditional approaches

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