Question: Marketers are often using the geographic information systems ( GIS ) technique to map target markets for market segmentation. For example, go to www .

Marketers are often using the geographic information systems

(

GIS

)

technique to map target markets for market segmentation. For example, go to www

.

gis.com and understand the use of GIS in business and other marketing related fields. Please explore the community lifestyle and demographic information about Prairieville, LA neighborhood and then describe competitive advantages of using GIS in market segmentation compared other traditional approaches.

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