Marketers can encourage need recognition in numerous ways. Oftentimes, they will attempt to by emphasizing positive outcomes of purchasing a given product $("$Imagine how clean your kitchen will be$!")$ and$/$or by emphasizing negative realities $("$All sorts of germs are lurking on your kitchen counter!"$).$

Make consumers feel depleted; make consumers feel replenished

Create a new actual state; create dissatisfaction with the ideal state

Create a new actual state; create satisfaction with the ideal state

Create a new ideal state; create dissatisfaction with the actual state

Create a new ideal state; create satisfaction with the actual state