Question: Marketers classify innovations in three main ways: ( 1 ) the degree of novelty, ( 2 ) the type of benefits offered, and ( 3

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the:
Question 25 options:
size of potential market.
styles available.
features affected
length of time to adoption
breadth of innovation

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